More than 90% of U.S. households own at least one computer or smartphone. And the only thing guaranteed when you buy a device is that there are bound to be problems! When connectivity problems arise, make sure people call your business with these four digital marketing strategies to promote your IT services company.
Use consistent branding
There are too many platforms on the internet to count, and you never know where your ideal customers spend their time. The best way to ensure your IT services company gets the attention it deserves is to promote yourself on as many platforms as possible. But it’s also important to project a consistent brand image across platforms, so no matter where people see your information, they know it’s from your business.
Consistent branding starts with the logo. It’s essentially your brand’s face! Make sure your logo puts your business’s best foot forward and remains consistent across all your cross-platform digital promotions.
Since you’re busy repairing network infrastructures, you might not have time to design a logo from scratch that’s good enough to spread across platforms. Luckily, there are thousands of free information technology logo templates available online from websites like PosterMyWall.
Simply choose the template that best fits your brand, customize the information using the easy drag-and-drop editor, and you’re ready to upload. It’s the best way to get a professional logo for your IT business without taking time out of your busy schedule.
Optimize your website
When someone has computer trouble, the first place they go is the internet. According to studies, over 90% of online experiences start with a search engine. That means when someone is looking for a solution, they go to their favorite search engine and type in “IT services near me.” The websites that show up at the top of the search engine results page (SERP) are the ones they call.
How do you get your website to the top of the SERPs? With search engine optimization (SEO). Optimizing your website for search engines makes your website easily scannable, so search engines can find what they need quickly and present them to users.
Here are a few quick SEO tips to optimize your website:
● Use proper header formats
● Reduce page load times
● Include only high-quality content
● Use focus keywords
The more easily search engines can find quality information, the higher they’ll rank your website.
Write a blog
One of the main SEO strategies is to fill your website with high-quality content. The more content you have, the more queries you’ll rank for. And one of the best ways to pack your website full of quality information is to start a blog.
Blogs not only give you the opportunity to fill your website with plenty of rankable content, but they also can set your business apart from the competition. A good, informative, well-written blog can label your IT services business as a thought leader. It shows you know your stuff, which gives potential clients more confidence in your abilities and, therefore, encourages them to hire your services.
Consider the main questions clients ask about general IT problems and write out the solutions in blog format. You’ll get a nice SEO bump for your website and establish yourself as a thought leader in the industry. Win, win!
Create a social media business account
Social media is a marketing force in today’s digital world. With over 5 billion users worldwide, there’s a good chance that nearly everyone in your service area logs into at least one platform regularly! If you want to reach those users, you need to be on the platform yourself.
Social media business accounts give you more tools than a personal account. You can get access to insights and detailed reports to tell you how your posts are performing, along with other tools to manage your content, like scheduling calendars.
Once you create a business account on a few of the most popular social media platforms, all that’s left to do is post regular content. Different platforms have different cadence suggestions, but it’s typically a good idea to post at least once per day on each platform to keep your brand top of mind.
When your followers constantly see your content, they’ll remember your name (and consistent branding). Then whenever they have some computer trouble, you’ll be the first number they call!
Build your IT services company with digital marketing
Digital marketing is the standard in today’s modern world. And if you want to promote your IT services company to more people, you have to be online! Start with a consistent brand and a high-quality logo, optimize your website for search engines, write a few blogs, and create a social media business account.
The more places your business can show up on the internet, the more clients you’ll attract.
